Salesforce Adoption Starts with Better Sales Management
Salesforce adoption starts with better sales management. Learn how sales managers, coaching, pipeline reviews and leading indicators drive lasting CRM adoption.
Insights
Insights for sales leaders.
Practical thinking on Salesforce adoption, sales management, forecasting and revenue transformation — drawn from two decades of fixing the adoption problem.
AI Is Coming to Your Salesforce. Now What?
AI is changing Salesforce fast. Here's what sales leaders need to know about Agentforce, Claudeforce, costs, consultants, and where to start.
How Do I Get My Sales Reps to Use Salesforce Every Day?
Learn how to get your sales reps to use Salesforce every day by making it useful, simple, and part of the sales process—not just another administrative task.
Sales Facts and Insights Every Sales Leader Should Know
Nearly 12.3% of all jobs in the United States are full-time sales positions, and over a trillion dollars is spent on sales every year. More facts inside.
Why Is Salesforce So Hard to Use? 3 Overlooked Problems
Why is Salesforce so difficult to use? Explore three common problems—unclear sales processes, platform complexity, and undefined goals—and how to fix them.
Is Your Salesforce Ready to Be the AI Operating System?
Salesforce is building the architecture for AI agents to work inside your business. Why your sales process, platform, and people must be ready first.
Salesforce Leads, Accounts, Contacts, and Opportunities
Understand how Salesforce Leads, Accounts, Contacts and Opportunities work together—and how your sales process determines when to use each.
Is Your Salesforce Ready for AI? Here’s How to Tell.
Is your Salesforce ready for AI? Learn the five signs that your sales process, platform, data, and people may not be ready—and what to do about it.
Why Sales Teams Resist Salesforce (and What To Do)
Salesforce adoption is not just a technology problem. Learn why sales teams resist Salesforce and what leaders can do to improve adoption and results.
Claudeforce and Salesforce: What Sales Leaders Need to Know
Salesforce and Anthropic's ClaudeForce could change how sales teams use Salesforce. Here's what sales leaders should do now to prepare for AI.
Why Is Salesforce Adoption So Low After Implementation?
Is Salesforce adoption still low after implementation? Learn why sales teams struggle to adopt Salesforce after go-live—and what sales leaders can do to fix it.
How Do I Improve Salesforce Adoption Across My Sales Team?
Improving Salesforce adoption starts with aligning your sales process, platform, and people, then reinforcing the right habits through coaching.