Salesforce Wants to Know Your Customer Beyond the CRM
Salesforce's proposed $5.66 billion acquisition of Braze highlights the growing importance of real-time customer data, personalized engagement and connected sales and marketing.
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Technology & the Future of Work.
7 stories filed under technology & the future of work.
Salesforce and Google Cloud Expand the Possibilities for Enterprise AI
Salesforce and Google Cloud are expanding enterprise AI integration. What does connected AI mean for Salesforce users and sales managers?
Perficient Just Demonstrated What Real AI Adoption Looks Like
Perficient's AI deployment produced measurable sales results. Here's what its experience teaches sales leaders about process, adoption and AI.
AI Adoption Is Becoming a Sales Management Priority
New research links higher AI adoption with stronger sales performance. Discover three management priorities for integrating AI into everyday sales activities.
What Happens When Salesforce Isn’t Where Salespeople Work?
Salesforce is moving beyond its traditional interface. AIforce brings CRM data, workflows and AI into the tools where salespeople already work.
The Future of Salesforce Adoption: A Headless Approach
Salesforce is moving toward a future where salespeople may not need to work directly in CRM. Here's what that means for Salesforce adoption and sales leaders.
AI Won’t Fix a Broken Sales Process
AI won't fix a broken sales process. McKinsey research shows why sales leaders need to rethink process, technology and people before scaling AI.