Salesforce Adoption Starts With Your Sales Managers

Format: Free, live information session

Audience: Sales managers, sales directors, VPs of Sales, and sales operations leaders

Duration: 30 minutes

Session Overview

Salesforce adoption is often treated as a training or technology problem. But even when the system is configured correctly and the team has received training, adoption can still break down.

Sales managers play a critical role in turning Salesforce from a system that salespeople are expected to use into a tool that genuinely supports how the team sells. In this session, we'll explore how managers can reinforce Salesforce usage through their everyday coaching, pipeline reviews, and sales management practices.

What We'll Cover

• Why Salesforce adoption breaks down—even after implementation and training.

• The sales manager's role in adoption and how management expectations influence user behavior.

• How to make Salesforce part of everyday sales management, including pipeline reviews, forecasting, and one-on-one meetings.

• How to reinforce useful behaviors instead of simply enforcing data entry, using Salesforce to support better coaching and accountability.

• Practical steps managers can take immediately to improve Salesforce usage and data quality across their teams.

Who Should Attend?

This session is designed for sales leaders who want their teams to use Salesforce more consistently and get greater value from their CRM investment.

Related Training

Salesforce for New Sales Managers — SFT-SL-108

Coaching Sales Reps Using Salesforce for Sales Leaders — SFT-SL-104